Episode 4: Guy Rehorst


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“One of the things I learned in my previous endeavors and in businesses was that you’re always at an advantage if you’re offering something new and different and that nobody else is really offering. You end up creating your own market for it.” Guy Rehorst, Great Lakes Distillery

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“I love it here. So for me, it wasn’t so much that, well, where do I do this business. It was, well, I’m in Milwaukee what business should I do.”

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“Milwaukee is kind of, I don’t want to say Milwaukee is an island, but it’s a very tight knit community and business people here are really, really striving to help each other.”

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“I think in general craft spirits matter because it makes everyone better… I think us being good, makes everyone else be good.”